At first I envisioned cloud adoption to be one single document – the Cloud Adoption Plan – with both business elements and technical elements. After discussing with a number of colleagues, I realized cloud adoption is not just a matter of writing a document. To be successful in business, you need a Cloud Adoption Process. That is a three-stage rocket comprised of a commercial session, a functional session and a technical session. Each session is hosted by different specialists from the IT vendor. Each session targets different stakeholders at the client side. To actually make a connection to the client, you will need a target audience approach.